iM Video Premiere: SNOW DAY STUDIOS [The Violet Sound Sessions] #1: THE FOLK – Rules Of Youth
Today at iM we’re pleased to present the premiere of THE VIOLET SOUND SESSIONS: a secret artist session video series that features a mix of live concert energy, acoustic session video intimacy, high-fidelity audio, and post-production animation in an effort to create a new music video viewing experience.
From producer SNOW DAY STUDIOS: “Named for [Russian painter and art theorist Wassily] Kandinsky’s 18th century experimental colour-tone operas that explored synesthesia through a blending of art and media, The Violet Sound Sessions are a merging of live performance, recorded music, music video, and interactive visualization.”
Video #1 features the fine folks of Toronto/Guelph pop-rock outfit THE FOLK – which you can check out in the embed below. Snow Day Studios likens the animation side of THE VIOLET SOUND SESSIONS to seminal Disney film Fantasia – so if you have any magic brooms in the room that are likely to cause any trouble once the music starts, best deal with them now.